Customised
X-Wall GAMES
Customise a game for your brand, venue or event
With the X-Wall, you are not limited to our existing games. We can customise a game in your own visual style or develop a completely new personalised game together. Think of your own colours, logos, mascots, products, players, targets, backgrounds or scoring elements.
This turns the X-Wall into an interactive game that fits your brand, campaign, sports club, trade show, event or venue. From a personalised memory game to a sports-themed brand activation, the game becomes instantly recognisable and fun for your visitors to play.
Create a game in your own brand style
Want to personalise a game for a trade show, campaign, sports event or venue? With the X-Wall, we can adapt existing games to match your branding or develop a personalised game together.
A game in your own brand style can be used temporarily for a trade show, event or brand activation. Personalisation is also a great option for venues where the X-Wall is permanently installed, such as holiday parks, sports clubs, family entertainment centres, indoor playgrounds, schools or care locations.
Possible customisations include:
- Your own logos, colours and visual identity
- Adding branded products or mascots to the game
- Adding players, teams or recognisable faces
- Customising targets, backgrounds and scoring elements
- Turning an existing X-Wall game into a new theme
- Developing a completely new interactive game together
Game activity for trade shows and events
Looking for an eye-catching game activity for a trade show or event? With the X-Wall Portable, you can place an interactive game at your location, fully adapted to match your organisation or campaign branding.
Visitors play short challenges, compete with each other and experience your brand in an active way. This makes the X-Wall a strong fit for trade shows, sports events, fan activations, company parties, product launches and other moments where you want to engage your audience.
The games are easy to understand, suitable for short playing sessions and simple to join. This quickly creates interaction, movement and visibility around your brand.
Personalized
GAMES
McDonald's
Penalty Shoot-out
For McDonald’s, we adapted our penalty game for a temporary Grimace activation at Utrecht Central Station. Visitors could take penalties against Grimace as part of the pop-up Grimace house, which centred around football, watching matches and interactive activities.
With its recognisable purple campaign look and the popular Grimace character, the X-Wall became an accessible activity within the brand experience. Visitors could instantly join in, aim, shoot and score in a setting that matched McDonald’s World Cup campaign.
Krajicek
Tennis Skill Game
For the Krajicek Foundation, founded by former Wimbledon champion Richard Krajicek, we adapted the Tennis Skill Game to match the foundation’s style. Players competed against Richard Krajicek by trying to beat his high score.
The game was used during the Krajicek Foundation Gala, where sport, experience and charity came together. The personal high score challenge gave the activation a recognisable and competitive angle.
Tournoi de France
Handball Game
For the Tournoi de France, we developed an interactive handball game as a fan activation during a major international handball event. The game was used in collaboration with Lidl, main sponsor of the French national handball team.
Visitors could choose their favourite players and then take on the handball challenge themselves on the X-Wall. With more than 1,000 players taking part, the activation became a striking crowd-puller that brought together sport, competition and fan experience.
AA-Drink Padel Game
For AA-Drink, we adapted the Tennis Skill Game into a padel activation in their own brand style. Instead of standard targets, players hit recognisable AA-Drink bottles.
This turned an existing sports game into a brand activation that fitted perfectly within a sporty environment. The game was easy to understand, competitive and ideal for short playing sessions with many participants.
Feyenoord Memory-Game
For Feyenoord, one of the Netherlands’ best-known football clubs, we adapted the classic Memory Game with players from the club. Participants had to match the right players and try to find all pairs as quickly as possible.
By adding recognisable players and the club’s visual identity, an accessible memory game became a true Feyenoord experience for fans and visitors.
TD SYNNEX
Padeldarts
For TD SYNNEX, a global IT distributor and solutions aggregator, we adapted our Padeldarts game to match their branding. The game was used during MEET-IT, a networking event that brings together IT resellers, vendors and decision-makers.
The X-Wall created an active break during the business event. Visitors could compete with each other in an informal way, while the game fully matched the TD SYNNEX brand identity.
Delhaize
Hockey Game
For Delhaize, a major Belgian supermarket chain, we transformed our penalty game into an interactive hockey game. Delhaize is the main sponsor of both Belgian national hockey teams, allowing us to include players from the national squads in the game.
This created a recognisable sports activation where visitors could play with their favourite hockey players. The game fitted Delhaize’s sporting focus and brought together brand experience, movement and hockey in one interactive activity.
NHV
Handball skill game
For the Dutch Handball Association, we adapted the Handball Skill Game with players from the Dutch men’s and women’s national handball teams. Players could aim, score and take on the challenge in a recognisable handball setting.
By including national handball players in the game, the activation became not only sporty, but also more personal for fans and visitors. A strong example of how an existing sports game can be personalised for an association, team or event.
KNLTB
Muurmasters Game
For KNLTB, the Royal Dutch Lawn Tennis Association, we fully adapted the Tennisdarts game to match the Muurmasters style. The game was used as an interactive tennis activity where players could test their accuracy on the X-Wall.
With its recognisable KNLTB look and sporty gameplay, the game fitted well with tennis fans, events and activations around the sport.
Action
Soccer Skill Game
For Action, the well-known European discount retailer, we adapted the Soccer Skill Game to match their brand style. The game received a recognisable Action look, including a goalkeeper styled as an Action employee.
This turned an existing football game into a striking brand activation. Players could immediately join in, aim, score and take on the challenge in an environment that fully matched the brand.
Exact
Padel Game
For Exact, a business software company from the Netherlands, we developed a padel game in their brand style. The game was used during the Premier Padel tournament in Rotterdam, the largest padel tournament in the Netherlands.
With its recognisable branding and sporty gameplay, the X-Wall became a striking activity at the event. Visitors could play a short session, challenge each other and immediately enter the competition.
Club Brugge
Sport Trainer
For Club Brugge, one of Belgium’s leading football clubs, we adapted the Sport Trainer game to match the club’s visual identity. Players could test their precision by hitting the right targets within the time limit.
The game combined football atmosphere with interactive action and, thanks to the Club Brugge branding, fitted perfectly within the club environment and its supporters.
Capfun
Whack a CapFun
For CapFun, a holiday park group with family-friendly locations across Europe, we adapted Whack-a-Mole into Whack a CapFun. Instead of standard characters, CapFun’s mascots appeared in the game.
This made the game recognisable for visitors at CapFun locations and added a playful brand layer to an existing game. Ideal for children, families and short playing sessions on location.
Create your own game content
with the X-Wall Content Studio
In addition to fully customised games, users can also adapt content themselves with the X-Wall Content Studio. This makes it easy to create your own interactive quiz.
Choose a topic, optionally add your own material and let AI automatically generate suitable questions and answers. You can then review, edit and expand the quiz, so the content fits your lesson, activity, theme or organisation.
With the Content Studio, your content stays up to date, personal and flexible. Ideal for schools, venues and organisations that regularly want to use their own themes, teaching materials or campaigns in an interactive game.
Your brand, campaign or venue on the X-Wall?
Would you like to personalise an existing X-Wall game or develop a new game idea together? We are happy to help you find the right format for your venue, event, campaign or organisation.
Whether it is a temporary activation or a game that will remain available on your X-Wall, we make sure the game matches your goal, audience and visual identity.